Lesson 2 of 4 · 35 min

Outsourcing Strategy and Supply-Chain Social Responsibility

Analyze Nike’s extensive outsourcing approach, including its use of subcontractors for production, the overhead and focus benefits of outsourcing, and the reputational risks tied to labour practices and corporate responsibility.

Lesson explanation

The Nike Case Study: Spreading Out to Win the Race presents outsourcing as a way to reduce overhead and let Nike focus on product design, research, innovation, marketing, and brand building. Subcontractors produce Nike’s shoes and handle much of the manufactur...

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