Nike Case Study: Spreading Out to Win the Race (Management Textbook Excerpt)

This study pack contains the case study “Nike | Spreading Out to Win the Race” from the textbook Management, 5th Canadian Edition (Wiley). The material teaches strategic management concepts through the example of Nike’s business model: focusing on core competencies in product design and branding while outsourcing manufacturing, managing brand recognition and endorsements, addressing social responsibility and factory transparency, competing with rivals such as Adidas/Reebok, and maintaining a decentralized networked organization structure. Students learn about outsourcing advantages and risks, sustainable design, and how a company stays competitive by leveraging its brand and organizational structure.