Study plan
4-Lesson Study Plan: Nike’s Network Structure, Strategy, and Challenges
Create a 4-lesson study plan covering Nike’s network organization structure, outsourcing strategy, brand expansion, innovation, social responsibility, and competitive challenges based only on the indexed case study material.
Lessons in this plan
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1
Nike’s Core Model: Network Organization and Focus on Core Competencies
Explain how Nike uses a decentralized, networked organization structure and why it concentrates on core competencies such as product design, research, and marketing rather than manufacturing.
- 2 Outsourcing Strategy and Supply-Chain Social Responsibility Analyze Nike’s extensive outsourcing approach, including its use of subcontractors for production, the overhead and focus benefits of outsourcing, and the reputational risks tied to labour practices and corporate responsibility.
- 3 Brand Expansion and Innovation for New Markets Describe how Nike extends the Swoosh brand beyond shoes into apparel, sporting goods, and other products, and examine how innovation and sustainability initiatives support new customer needs and market growth.
- 4 Competitive Pressure and Nike’s Path to Staying Ahead Assess the competitive challenge posed by rivals such as Adidas and Reebok, and evaluate how Nike’s structure, consumer focus, innovation, and brand positioning are presented as ways to maintain leadership.