Lesson 3 of 4 · 30 min

Brand Expansion and Innovation for New Markets

Describe how Nike extends the Swoosh brand beyond shoes into apparel, sporting goods, and other products, and examine how innovation and sustainability initiatives support new customer needs and market growth.

Lesson explanation

Nike extends the Swoosh beyond footwear into apparel, sports equipment, accessories, and other products. The Nike Case Study: Spreading Out to Win the Race links this expansion to a brand identity built around sport, ambition, discipline, and performance.Innov...

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