Lesson 1 of 4 · 30 min

Nike’s Core Model: Network Organization and Focus on Core Competencies

Explain how Nike uses a decentralized, networked organization structure and why it concentrates on core competencies such as product design, research, and marketing rather than manufacturing.

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Lesson explanation

The Nike Case Study: Spreading Out to Win the Race describes a decentralized, networked organization that focuses on core competencies and outsources other functions.Core modelNike concentrates on product design, research, innovation, marketing, and brand buil...

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