Lesson 3 of 4 · 75 min

Lesson 3: The Online Customer Experience

Plan and assess an online customer experience by defining site or app requirements, applying user-centred design and information architecture principles, reviewing usability and interactivity, and connecting content testing and service quality to customer satisfaction.

Lesson explanation

BUSM099 Lecture 5: The Online Customer Experience treats experience as the user's perception across digital touchpoints before, during, and after purchase.Design principlesStart with user needs and clear site or app requirements.Use user-centred design and inf...

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