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Marketing Study Packs

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Marketing University

BUSM099: Digital Marketing Lecture Slides (Online Marketplace, Customer Experience, Technologies, B2C/B2B)

This study pack contains lecture slides and revision materials from the BUSM099 Digital Marketing course. Lecture 2 covers Online Marketplace Analysis, teaching frameworks for analysing digital marketplaces and competitive landscapes. Lecture 4 addresses Digit...

4 video lessons
1 study plans
5 summaries
1 flashcard decks
1 practice tests

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