Lesson 2 of 6 · 45 min

Wall Street players and going public

Describe the key Wall Street players and the IPO process, using Netflix's 2002 IPO of 5.5 million shares at $15 as the example.

Lesson explanation

This lesson explains the main Wall Street players and the initial public offering (IPO) process, using Netflix’s 2002 IPO of 5.5 million shares at $15 as an example. The explanation is based on Business Acumen for Strategic Communicators: A Primer, Ch. 7–9. W...

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