Business Acumen for Strategic Communicators: Capital Markets, Financial Statements and Disclosure (Ch. 7–9)

College-level business pack based on chapters 7 to 9 of Business Acumen for Strategic Communicators: A Primer (Finance and the Capital Markets; Financial Statements and Valuation Essentials; Disclosure Laws and Regulations). Covers how the stock market and IPOs work, reading income statements and balance sheets, profit margins, earnings per share, valuation basics, SEC filings such as the Form 10-K, and fair-disclosure rules, with examples from companies such as Netflix, Mars and Alphabet.