Lesson 1 of 6 · 45 min

Finance and the capital markets

Explain how companies raise capital through retained earnings, loans, bonds and stock, and how public and private companies such as Mars differ in disclosure.

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Lesson explanation

Companies need capital to launch, operate, and grow. In Business Acumen for Strategic Communicators: A Primer, Ch. 7–9, capital raising is explained through several main paths: using profits the business keeps, borrowing money, issuing bonds, and selling stock...

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