Lesson 4 of 7 · 30 min

Generate strategic alternatives through SWOT matching

Use the workbook’s SWOT logic to see how weaknesses, opportunities, and threats are matched into concrete strategic alternatives such as product reformulation, pricing moves, geographic expansion, loyalty programs, partnerships, and sustainability initiatives.

Lesson explanation

Use the SWOT worksheet in the PepsiCo Strategic Planning: SPACE, Grand Strategy, and QSP Matrices workbook to turn factor analysis into alternatives. Match strengths with opportunities for SO strategies, weaknesses with opportunities for WO strategies, strengt...

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