Generate strategic alternatives through SWOT matching

Use the SWOT worksheet in the PepsiCo Strategic Planning: SPACE, Grand Strategy, and QSP Matrices workbook to turn factor analysis into alternatives. Match strengths with opportunities for SO strategies, weaknesses with opportunities for WO strategies, strengths with threats for ST strategies, and weaknesses with threats for WT strategies.

Examples of actionable alternatives

• Environmentally friendly production, distribution, and packaging by 2030.
• Investment in healthier and sugar-free products for impulse buying.
• Increasing global distribution to grocery stores by 10%.
• Pricing moves, loyalty programs, partnerships, and sustainability initiatives where supported by the factors.

A good alternative states the action, links it to specific factors, and is concrete enough to compare later in SPACE, Grand Strategy, or QSPM.