BUSM099 Practice Test: Online Marketplace, Customer Experience, Digital Technologies, and B2C/B2B
A 12-question practice test covering the key indexed BUSM099 lecture topics.
12 questions · pass mark 70% · try 5 free
1 Which two levels are central to online marketplace analysis?
- Micro and macro environment
- Operational and financial environment
- Internal and legal environment
- Retail and wholesale environment
The lecture frames online marketplace analysis around the micro-environment and the macro-environment.
2 Social and cultural forces can affect how digital communities use the internet and interpret online messages.
- True
- False
This is true. The lecture highlights social and cultural forces as part of the macro-environment influencing online behaviour and communication.
3 What is a key aim of managing the online customer experience?
- Reducing friction and supporting the customer journey
- Eliminating all offline contact with customers
- Replacing all marketing planning with automation
- Focusing only on post-purchase service
The online customer experience is about making digital interaction easier, more useful, and more satisfying across the journey.
4 Which of the following are ways digital technologies reshape the marketing mix?
Select all that apply
- They support real-time adjustments
- They enable more measurable marketing activity
- They remove the need for strategy
- They support personalisation
Digital technologies make marketing more dynamic, measurable, and personalisable, but they do not eliminate the need for strategy.
5 According to the lecture, B2C markets have made a major contribution to what?
- The commercial development of the internet
- The decline of e-commerce sites
- The replacement of all physical stores
- The end of consumer comparison shopping
The lecture states that B2C markets significantly contributed to the commercial development of the internet.
7 more questions in this test
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