Business College

Zoom Video Communications: Flash in the Pandemic or Enduring Success?

This Ivey Business School case (W24950) by Malay Krishna and Gursimran Gambhir examines Zoom Video Communications' rapid rise during the COVID-19 pandemic and the strategic questions facing CEO Eric Yuan in late 2020. It traces the evolution of the videoconferencing industry, Zoom's product-first development culture, customer-acquisition advantages, security controversies (Zoom-bombing, privacy lawsuits), and the competitive responses of Microsoft Teams, Google Meet and Cisco Webex. The case supplies financial exhibits, feature comparisons and market data so students can assess whether Zoom's growth was a temporary pandemic flash or a durable competitive position in a hybrid-work future.

Add to my studies

5 lessons
3 summaries
2 decks
2 tests

Free preview of an AI-narrated lesson

Study plans & video lessons

Preview of 5-Lesson Study Outline: Understanding the Zoom Case

5-Lesson Study Outline: Understanding the Zoom Case Build understanding of the Zoom case by covering industry context, Zoom’s pre-pandemic position, pandemic-driven growth, competition, post-pandemic strategy, and overall case evaluation in 5 lessons. 5 lessons 215 min

Summaries

1. Video Conferencing Industry Context and Market DriversFrom: zoom_82657118 Zoom Case Summary 2: Industry Evolution, Financial Milestones, and Post-Pandemic OutlookFrom: zoom_82657118 Zoom Case Summary 1: Pandemic Growth, Product Strategy, and Competitive PositionFrom: zoom_82657118

Flashcard decks

Zoom Case Flashcards 2: Industry, Milestones, and Outlook8 cards Zoom Case Flashcards 1: Strategy and Competitive Advantage8 cards

Practice tests

Zoom Case Practice Test 2: Industry Evolution and Financial Milestones6 questions · pass 50% Zoom Case Practice Test 1: Core Strategy and Competition6 questions · pass 50%