Lesson 2 of 7 · 30 min

Build weighted factor inputs and competitive ratings

Practice how the study material assigns weights to factors, checks that total weights equal 1.00, and uses distinct company ratings in comparative analysis to avoid tie-like judgments.

Lesson explanation

In the PepsiCo Strategic Planning: SPACE, Grand Strategy, and QSP Matrices workbook, factor analysis begins with research-based internal and external factors. Assign each factor a weight that reflects importance and verify that the weights sum to 1.00. Then en...

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